Destination Missoula

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There’s this place where life is lived on mountain time and a river really does run through it. In Missoula, Montana, unparalleled natural beauty is matched only by the vibrant culture of this friendly mountain town.

Missoula is known for its eclectic arts and culture scene and a fiercely dedicated community, making it a “must experience” travel destination. Home to one of the most beautiful university campuses in America, Missoula is perfect for families, foodies, music and art lovers and adventure seekers alike.

Nestled in the Northern Rockies, three rivers and seven wilderness areas come together to make Missoula an outdoor enthusiast’s haven. Kayak, raft or tube through downtown, or take a hike in 60,000 acres of wilderness minutes from city center. Bike the Bitterroot Trail’s 50 miles of paved pathway, ski fresh powder at Montana Snowbowl or snowmobile over 200 miles of groomed trails just outside of town. Run the world-class Missoula Marathon or make Missoula your starting point for Yellowstone and Glacier national parks.

Missoula is also a regional destination for shopping and dining, with endless boutiques, outdoor markets, restaurants, cafés, distilleries and breweries to fit all budgets and palates. Missoula has a booming music scene, with two outdoor amphitheaters and historic venues like The Wilma Theatre providing unexpected big city entertainment in an lively small town destination. Infinite exploration abounds under Missoula’s big wild sky, with wonderment and adventure around every single corner.